In 2010, Serri Yates set out to define her business and expand off of the growth and personal knowledge she has built up over the years of working in the Real Estate industry. With this opportunity, came the formation of Sea Villa Realty. Still a division of the Realty Executives standards, her company will serve to help home buyers and sellers in the San Diego area make the dreams that they pursue, a reality.  We will add a twist of personalization and a streamline way to make Real Estate as seamless as possible but utilizing the latest technology available.

REALTY EXECUTIVES allows their agents to brand themselves to set them apart.  That is exactly what we have done!

Listing property with SEA VILLA REALTY & REALTY EXECUTIVES® means receiving the following benefits:

Experience…

Integrity…

Skill…

Effectiveness…

Advanced Techniques and Aids…

Intimate Knowledge of the Marketplace…

Financial Counsel and Assistance…

REALTY EXECUTIVES STORY:

The year 1965 was a time of change. People were taking a long look at the world around them and tried to find new ways of making a difference. One of those visionaries was Dale Rector, a Realtor® practicing in Scottsdale, Arizona. In residential real estate, the top 20% of the agents regularly do an estimated 80% of the business. The standard fee and commission structures treated everyone equally even if there were vast differences in their performance. The result was someone who sold one home a year was treated the same as someone who worked harder and smarter to sell ten homes a month. Somehow, Dale thought that didn’t seem right.

A COMPANY UNLIKE ANY OTHER

So he set out to create a company that would literally turn the industry upside-down. Most companies were designed as complex levels of management and stockholders with income-producing agents occupying the lowest tiers. Dale’s company would recruit top performers with the best reputations and place them on top and build a company structure that would support their efforts. He named his company "REALTY EXECUTIVES."

THE DIFFERENCES ARE OBVIOUS

"To understand the difference between us and other companies you don’t need to look any further than the sign," Dale said. "The company is named for the Executives and brokers that make it work. They are the elite professionals who personify the values, service and efficiency it takes to become tops in their field. They are more than agents or brokers. They are ‘Executives’ in every sense of the word."

"Our company promotes our Executives as individuals to help them create the name recognition they need to grow their business."

PEOPLE BEFORE PROFITS

From the onset, Dale faced stiff resistance from the old guard that didn’t like the idea of putting their agents before their company coffers. But among the top agents, REALTY EXECUTIVES was turning heads and gaining interest. From the very beginning, the bar was set very high. "The key was that we were very selective in who we hired. Being a high-volume producer was not enough. Our people also had to meet the highest ethical standards because the company’s reputation would be built on every transaction. In the beginning, their early success formed a die from which every associate would be cast as the company grew," Dale noted.

Thank you for the opportunity that you have given us to assist your needs.  We know that there are many realtors that you can choose from and we are honored and appreciative to have been selected to asset you with your most valuable asset.

--Serri Yates

---

Char Cee Colosia
Broker Associate and Assistant to Serri Yates.  Char has been a realtor  since 1970. Charcee is a wonderful addition to our team. She has been in the industry for almost 40 years and also holds a broker designation. She offers an invaluable position to our clients. She manages and directs contact between escrow, the buyer's agent, and prepares and reviews all paperwork.   When Char Cee is not working as a TC to our team, she enjoys water coloring/painting and visiting the mountains.

DRE  Lic. 0596646
Cell 760-420-0440 Fax 760-438-9494
charlotte.charcee@gmail.com

 

 

 

---